Campaign has ‘killer’ warning

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ANTI-LITTER campaigners Clean Up Britain have published a hard-hitting second video in their drive to spell out the danger posed to animals by discarded plastics, cans, cigarette butts and chewing gum.

Launched as part of Now or Never, a ground-breaking year-long behavioural change project in Leamington Spa, the four-minute Litter Kills video graphically spells out the impact of discarded litter on wildlife and pets.

Clean Up Britain founder John Read said: “We understand the images are upsetting – that’s the point. We need to give people a reason to react strongly to seeing others litter and make those who do think twice. We have to shift attitudes and behaviour.”

The video provides more detail about the type of problems encountered by the RSPCA, which receives 5,000 calls a year about animals injured by litter. It explains how bones from discarded takeaways can kill – and how chemicals in chewing gum and cigarette ends can be poisonous for animals.

Even onions can be toxic to cats and dogs, which can also be made ill by mouldy food or choke on balloons released to mark a celebration. Likewise, wild birds can be killed or injured by plastic rings and  the sharp edges of discarded cans.

The video is part of a year-long campaign in the Warwickshire town designed to change people’s attitudes towards litter.

The campaign includes an educational pack for schools designed for 8- to 11-year-olds designed to teach them why dropping litter is bad for the environment, wildlife and communities.

It comes on a day when the UN revealed 50 nations are now taking action to reduce plastic pollution.

The UN report reveals that the Galapagos will ban single-use plastics, Sri Lanka will ban styrofoam and China is insisting on biodegradable bags.

But the authors warn that far more needs to be done to reduce the vast flow of plastic into rivers and oceans.

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