Volunteers make a clean sweep

EMMAKEEPING IT CLEAN: volunteers hit the streets in Hereford [PICTURE: Andrew Wood]

COMMUNITY websites CAN make a real difference when it comes to getting local people to change their littering habits, it seems.

It’s almost a year since Emma Jones and Andrew Wood set up their online community in Hereford dedicated to clearing up local areas, following a community litter pick the friends took part in last Easter organised by Keep Britain Tidy.

That initiative tied in with a local Herefordshire Council campaign called Stop the Drop launched in January 2016 – and a year on, the community clean-up website now boasts more than 1400 members and has its own website too.

“There’s a new national feeling that we have become recycling conscious and getting people to join was relatively easy,” says Andrew, who used local buying and selling websites to put out an appeal for volunteers to get involved.

The council stepped in with litter pickers, high-visibility vests and rubbish bags. From the start, the aim was to encourage individuals to clean up local streets around their homes on a very small scale – and that seems to be having an impact, he believes.

“You need enforcement officers to be fining people to change habits,” he said. “But it has been working very, very well.” Sponsorship from local companies has helped to make the group self-sufficient and the group liaises with those companies on the ground too.

“We will work with Asda to do the area surrounding the car park, for example,” he says. “And we will name and shame too. Companies don’t like the bad publicity if they are not clearing up their own property.”

As well as retrieving supermarket trolleys from the river and notifying the council of fly-tipping incidents, the group has launched a new project to tidy up the flower beds at the main station.

It has also forged links with other groups performing similar roles around the country – from Michelle Medler and her team in Kidderminster to the Dorset Devils in Bournemouth.

The group has increasingly developed into a social group too, as well as entering a float in the Hereford River Carnival, sprucing up the town for Hereford in Bloom and prompting a major county council campaign against dog fouling.

“We are making a difference,” insists Andrew. “It takes time and it doesn’t happen overnight. But things are changing for the better.”

ASDASUPERMARKET SWEEP: salvaging trolleys from the river

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