THERE’S a growing appetite for lovingly produced high quality food – and for rural success stories, it seems.
That was certainly the message when BBC2 placed a supersized order for Kate Humble’s Back To The Land series following a three-part debut run last March.
After whetting audiences’ appetites with a handful of extraordinary tales of aspiring businesses turning seaweed into food and goat’s milk into probiotic drinks, the TV production company 7 Wonder got the go-ahead for a 12-part series of the 60-minute programmes after the show picked up an average audience of 2m on its first outing.
Presented by Kate Humble, the series celebrates rural Britain by championing the UK’s most inspirational rural entrepreneurs and meeting them at different times of the year as they struggle to bring their business dreams to fruition.
Screened four nights a week from May 8 until May 24, the new series allows Humble to roam the country from Cornwall to Yorkshire seeking out more aspirational and innovative businesses fighting to turn their ideas into commercial successes.
The series was ordered by head of popular factual and factual entertainment David Brindley and is executive produced by Alexandra Fraser and Sarah Trigg.
Trigg was quoted in Broadcast magazine as saying: “What we all enjoy about the creative process of making it is witnessing these incredible and aspirational people doing what they love to keep the countryside alive.”
Humble is the ideal host for this sort of show, not just because of her long-standing interest in animals but because she brings a cheery enthusiasm and empathy to the task that helps her interviewees to shine on screen as they describe their dreams and dilemmas.
The presenter was born in 1968 and grew up in rural Berkshire in a house next to a farm. She describes on her website how she enjoyed a ‘proper childhood’ – building camps, racing snails, and climbing trees, interspersed with trips to A&E to patch up things when they broke.
Of the first series, David Butcher wrote in Radio Times: “Some series have a cool, wholesome kind of vibe to them right from the off and this, happily, is one of them. It’s warm and watchable and full of heartening tales of rural entrepreneurs who are taking gambles with their livelihoods on innovative (in some cases, slightly crazy-seeming) business ideas.”
These days Humble and her husband, producer/director Ludo Graham, live on a smallholding in Wales where in 2011 they set up a rural skills school on a working farm in the Wye Valley. They live with a variety of feathered and furry livestock and three dogs.
Back To The Land may boast heartwarming tales but it’s not a rose-tinted portrait of rural life. Humble isn’t slow to play up the financial risks and gruelling working hours faced by the budding entrepeneurs – or the personal tragedies encountered along the way, as when in episode two, Mangalitza pig farmers Lisa and Tim in Yorkshire lose two broods of piglets.
In the first episode she meets Caro and Tim (above), who harvest seaweed by free-diving off the coast and have got big plans to cultivate their own crop by gluing seeds to ropes that are strung out next to a mussel farm. Elsewhere, we meet a mass of very sweet ducklings bred by egg-to-plate experts Tanya and Roger, and a forager who puts what he picks into craft beer.
Then she’s off to Yorkshire, meeting 69-year-old ex-submariner Bob, who on retirement bought a boat and set about catching lobsters off the beautiful coastline. We also meet a sustainable game-keeper who sells what he hunts directly to the public and visit an award-winning glass-blowing business based in the heart of the Yorkshire Moors.
Critics may find the hour-long slots a little slow paced on occasion and there’s always the danger of sounding too much like an advertorial when you home in on business ventures, but Humble steers a nice path through these challenges, introducing us to some intriguing and courageous individuals along the way.