Danny lambasts litter apathy

THE Kent businessman who invented a pioneering new app to tackle the country’s litter crisis admits it’s been a long, uphill struggle to get people to take his idea seriously.

Launched in a blaze of publicity back in 2015, the idea was a simple one, as Danny Lucas explains: “I decided to tackle the UK litter crisis in a way that had never been done before.

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“As a child of the 70s I remembered public information films at school and Keep Britain Tidy logos on every crisp packet and sweet wrapper.

“Whilst that worked back then, it was clear that it had no effect today and I knew a new approach was needed.”

His solution was a simple, free app for smartphone users that allows individuals to tip off their local council with information about litter, dog fouling and fly-tipping. It was accompanied by a two-minute animated education film that could be shown to the kids at school assembly.

By August 2016 Danny was picking up an environmental champions award from the Mayor of Tonbridge in recognition of the contribution LitterGram had had on improving conditions in the borough.

But although he tries to remain positive, two years on he is the first to admit that the scheme hasn’t grown the way he had hoped when he first wrote about the idea of making “hating litter cool” and getting all of the UK’s 433 local councils involved.

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“Councils are just not interested,” he says. “Behind closed doors they see us as a pain in the arse.”

Having invested £300,000 of his own money in the project, it’s clear that the lukewarm response has been the source of considerable anger and frustration. As the boss of a multi-million pound business in the construction industry, employing hundreds of staff, this is a man who’s clearly accustomed to getting things done.

The company he owns is the same family-run business he joined as a teenager of 15, and for most of his life he has lived in Kent– the so-called ‘Garden of England’.

“I am proud to be British however when I look around Britain I can’t see what’s great about it any more. Littering has increased by 500% since the 1960s and 48% of the population admit to dropping litter.

“We now spend £1bn per year tackling the problem which clearly does nothing as we are now officially the third most littered nation globally behind countries in the developing world.”

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“This is a shocking statistic and purely down to a lack of education and awareness. This has in turn created a culture and attitude across the UK of not caring and has affected the very authorities whose duty it is to maintain standards and set examples. Effectively they now broadcast a message that says “we don’t care” and this fuels the problem.”

Danny was disappointed to find that relatively few head teachers were keen to take up the baton, some insisting that it was parents’ job to teach children about such matters.

Coupled with poor enforcement in many areas of the country, the apathy means that many people become “litter blind”, he believes – because the country is being so trashed and neglected that this is becoming the norm.

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Not all council clear-up teams are as efficient as they could be, he believes. That is another waste of money and a cause for complacency, particularly if councils really don’t want to be told about the scale of the problem.

“Councils have to set standards but no one really cares,” he says. “I saw it as a great way to get the kids on board and I thought councils would embrace it.”

The LitterGram Live message of “Snap It. Share It. Sort It” was envisaged as a dynamic and fast-changing service which would include details of the most littered brands, the most active users and the most responsive councils, with enthusiastic litter spotters able to keep up with latest developments on Twitter @LitterGram.

But it hasn’t quite gone according to plan – even though there are dozens of litter-picking groups up and down the country doing their bit to help, and millions of nature and animal lovers doing their bit to highlight the scale of the crisis.

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There’s been plenty of publicity in the press and on TV and radio, but that has not translated into LitterGram becoming the “fifth emergency service” as Danny might have wished.

Perhaps even more radical solutions are needed? “Take it off the councils. You could halve the costs and keep Britain spotless,” says Danny. And he’s not exactly joking. But nor is he despondent that the battle has been lost.

“I get phoned up all the time about it, so we are obviously getting the attention of a lot of people,” he says. “One way or another we will get there. The problem is now an epidemic that has a grip on the nation like cancer. If nothing is done, the problem will worsen and our children and their children will be swimming in filth.”

It’s an apocalyptic warning, but even a cursory glance along the average English roadside is enough to demonstrate that this is not empty rhetoric. The problem is there for all to see – and while LitterGram may not have become the quick-fix solution Danny Lucas might have wished for, you get the impression this is one campaigner who isn’t giving up the fight just yet.

Waging war on plastic

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GOING GREEN: vegetables without plastic wrapping [PICTURE: Scott Warman, Unsplash]

IT WAS a health scare that started Kathryn Kellogg first thinking about what she was putting in and on her body.

“I had never considered it before; I just assumed everything I was consuming was safe,” she says. “There’s very little regulation and testing for the products we buy. Cleaning companies don’t even have to release the ingredients they use.”

After starting to cook from scratch and starting to make her own cleaning and beauty products, the aspiring actress moved to California as was shocked to see all the litter and plastic in the ocean.

“I knew I had to do something; so, I decided to be the change I wanted to see. I stopped buying plastic and wanted to create a sustainable life. It felt like a really natural progression,” she recalls.

Living in the Bay area and spending her free time hiking and cooking, she worked a 9-5 job and is one of a number of young millennial women responsible for promoting a zero-waste lifestyle revolution that has taken off in a big way.

Kathryn’s blog, Going Zero Waste, was launched in March 2015 and by the time she was profiled in The Guardian a year later, was attracting 10,000 page views a month and had 800 subscribers.

The focus of her Instagram, Facebook and Twitter posts is all about homemade products and simple shopping tips that can help avoid unnecessary waste. The goal is to ensure her trash for the past year – anything that hasn’t been composted or recycled – fits in an 8oz jar.

She’s not alone – over in Chicago, Celia Ristow of Litterless espouses a similar zero waste vibe.

And it’s got to make sense. One of the best things about her blog is her desire to make things accessible and attainable: so that for anyone starting out on the zero waste journey or just wanting to be a little more eco-friendly, her first suggestion is always the ‘Big Four’ simple, easy swaps popularised by Plastic Free July, an initiative which originated in Western Australia but which now involves participants around the world.

Kathryn advises that these four items – plastic bags, straws, single use water bottles and takeaway coffee cups – are easy to avoid and make-up a huge portion of waste in landfills and the ocean.

It’s a great starting point for reducing litter at the point of consumption – and just one of a series of straightforward tips on Kathryn’s website.

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LESS IS BEST: steering clear of plastic [PICTURE: Heder Neves, Unsplash]

In fact, this is just one of more than 300 blog posts full of zero waste tips. For anyone starting out on the journey, Kathryn’s Beginners’ Guide is as good a place as anywhere to start.